- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
Why Digital Marketing Has Become the Health-Care Industry's Rx for Revenue
Hospitals are taking business where the patients are - online and on mobile devices.
Apple Hires Nike Social Chief as Digital Marketing Director
The addition of Musa Tariq as Apple's new head digital marketing director signifies a drastic shift in the company's approach to advertising, as the tech giant finally focuses more heavily on digital and social media.
Four Digital Marketing Trends to Watch in 2014
The digital marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies. In keeping with the theme of new digital technologies and strategies, here are four trends every digital marketer should be thinking about for 2014.
It's Time to Put the Megaphone Down
In the early days of Internet marketing, many direct response experts taught digital marketers to focus on the bottom line.
Small Businesses Most Often Use Websites, Social in Digital Marketing Efforts
Increasing sales and promoting brand awareness are the top two digital marketing objectives for small and medium-sized businesses, according to a poll from Vocus and Inc. Magazine. The most-used digital marketing tool for SMBs is a company website with an 87 percent usage rate, followed by 77 percent who use social media and 66 percent who use email marketing.